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{ 03 / 08 }
The Power of Play
Ideal Rebranding
{ BACKGROUND }
We discovered a street sign and transformed it into a comprehensive visual identity system. The overarching concept is to aim to preserve the original message while effectively conveying and communicating its meaning. The final deliverables include a narrative, a series of posters, and also websites.
{ APPROACH }
Encountering a poorly designed and unattractive signpost meant to aid in finding lost dogs, I felt compelled to enhance this system. By infusing the visual style with friendly and endearing elements reminiscent of dogs, I aimed to improve its attractiveness and increase its effectiveness in capturing people’s attention.
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