{ BACKGROUND }

Digital privacy has become increasingly critical as the internet invades people’s lives and leisure time. However, many remain unaware of the extent to which their privacy is compromised across all  platforms. PrivacyPal aims to raise people’s awareness and empower individuals to safeguard their privacy in the digital age.

{ APPROACH }

My approach was to establish a brand that promotes privacy awareness in a lighthearted manner while also employing a soft visual style. Through graphic design, I seek to communicate our primary mission of educating individuals on safeguarding their privacy through plugins, apps, and also social media campaigns across diverse platforms.