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{ 06 / 08 }

Design Discourse
SEGD Conference Materials Design

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SEGD is a global community using communication design to connect. They are celebrating their 50th anniversary with a design conference that takes place in Washington. I strive for a visually appealing, easily recognizable style that can also embody SEGD’s essence, ensuring universality across platforms for all designers.

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Be able to recognize the significance of SEGD’s 50th anniversary and the location choice of Washington as the conference venue, I aimed to integrate these key aspects into its visual design. Employing vibrant colors enhances recognition and memorability. Drawing design inspiration from the year, city, and conference theme ensures a cohesive and memorable visual identity.

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