{ BACKGROUND }

We discovered a street sign and transformed it
into a comprehensive visual identity system. The overarching concept aimed to preserve the original message while effectively communicating its meaning. The final deliverables include a narrative brochure, a series of posters, and also websites.

{ APPROACH }

Encountering a poorly designed and unattractive signpost meant to aid in finding lost dogs, I felt compelled to enhance this system. Thus, I initiated
a redesign project with the goal of reuniting lost pets with their owners. By infusing the visual style with friendly and endearing elements reminiscent
of dogs, I aimed to improve its attractiveness and increase its effectiveness in capturing people’s attention.